SCIENTIFIC INSURANCE INTELLIGENCE

Funnel & behavioural analysis

Move from knowing where conversion changes to understanding the evidence behind why it might change.

Discuss an engagement

THE QUESTIONS WE INVESTIGATE

Start with the
right questions.

Are funnel definitions and tracking events reliable?
Where do customers abandon, repeat, retrieve, or move to assisted channels?
Which segments and pathways warrant controlled experiments?

What an engagement can include

Event taxonomy and measurement-quality audits
Authorised funnel, cohort, pathway, and anomaly analysis
Hypothesis development and experimental measurement design

What you take away

Measurement-quality assessment
Segmented funnel findings with uncertainty notes
Prioritised experimentation and instrumentation plan

Associations are not treated as causal conclusions. Data quality, sampling, consent, and permitted use are assessed before analysis.

Methods, data access, deliverables, timing, and fees are agreed in a written scope before work begins.