+ INSURANCE INTELLIGENCE. CANADIAN FOCUS.
Better insurance.
Through intelligent
investigation.
We combine insurance expertise, scientific analysis, and coordinated AI agents to understand how insurers serve customers—and where they can do better.
Where does the quote journey create friction?
Prioritised friction hypotheses, with source evidence
How is the competitive experience changing?
Market changes connected to strategic opportunities
Where can the claims experience improve?
Human-reviewed service and investigation priorities
01 / OUR EXPERTISE
Every interaction.
A new source of insight.
We investigate the connections between acquisition, experience, operations, and outcomes. Our work turns complex signals into decisions your teams can act on.
Competitive intelligence
Investigate how competitors position, sell, and serve. Turn market change into evidence for your next move.
Explore capabilityMarketing & journey science
Audit acquisition, messaging, and customer flows—from first impression to quote, purchase, service, and renewal.
Explore capabilityFunnel & behavioural analysis
Connect funnel events, customer behaviour, and operational data to locate drop-offs and test what may be driving them.
Explore capabilityAI solutions & orchestration
Design useful AI workflows, coordinate specialist agents, and build evaluation into the system from the start.
Explore capabilityClaims & service intelligence
Study intake, evidence collection, communication, and handoffs to reveal opportunities for better claims experiences.
Explore capabilityFraud signals & anomaly detection
Explore unusual behavioural and operational patterns with explainable signals and careful human assessment.
Explore capability02 / OUR CORE APPROACH
One master.
Specialist agents.
Shared intelligence.
Agentic Master is our approach to orchestrating AI investigations. A supervising agent breaks down a question, coordinates specialist agents, and brings their findings together for human review.
- 01 Define the objective and boundaries
- 02 Delegate to focused specialist agents
- 03 Reconcile findings against source evidence
- 04 Escalate uncertainty to your experts
Where does the quote journey create friction?
Prioritised friction hypotheses, with source evidence
How is the competitive experience changing?
Market changes connected to strategic opportunities
Where can the claims experience improve?
Human-reviewed service and investigation priorities
Public and authorised sources. Traceable observations.
03 / COMPETITIVE INTELLIGENCE
See beyond
the comparison table.
Understand how the Canadian insurance market is moving. Specialist agents investigate positioning, digital journeys, service experiences, and meaningful changes across competitors.
We bring the evidence together with context, confidence, and implications for your business—not just a stream of alerts.
Explore competitive intelligence04 / THE SCIENTIFIC SIDE OF AI
Questions first.
Evidence always.
A disciplined process connects each recommendation to the observations behind it. We distinguish measured findings, working hypotheses, and unresolved questions.
Frame
Agree on the customer problem, hypotheses, success measures, and permitted data.
Investigate
Run structured journey tests, specialist-agent analysis, and comparative research.
Validate
Check source quality, reproduce observations, and challenge alternative explanations.
Translate
Deliver prioritised recommendations, an evidence register, and a practical experiment roadmap.
BUILT AROUND THE CANADIAN MARKET
Canadian context.
Enterprise perspective.
From provincial differences to distribution models and customer expectations, context changes the interpretation of every finding.
We focus on Canadian insurers, brokerages, MGAs, and insurance technology teams. Each engagement is scoped around your lines of business, service model, languages, and operational constraints.
Our perspectiveSTART WITH A QUESTION WORTH ANSWERING