Expertise / Competitive intelligence
SCIENTIFIC INSURANCE INTELLIGENCE
Competitive intelligence
A deeper understanding of the Canadian insurance landscape, built from observable evidence and contextual analysis.
Discuss an engagementTHE QUESTIONS WE INVESTIGATE
Start with the
right questions.
- How do competing insurers frame their value and coverage choices?
- Where do their digital journeys create confidence or friction?
- Which changes deserve a strategic response?
What an engagement can include
- Public-source marketing and product-positioning reviews
- Authorised comparative journey testing and interaction capture
- Structured change detection, evidence registers, and confidence assessments
What you take away
- Competitive experience scorecard
- Source-linked findings and change summaries
- Opportunity map and recommended experiments
Competitor research uses public or explicitly authorised sources. Testing scope, access permissions, and any use of synthetic profiles are agreed before execution.
Methods, data access, deliverables, timing, and fees are agreed in a written scope before work begins.