MEASURE → UNDERSTAND
Funnel & behavioural intelligence
Use coordinated analysis to connect acquisition, quote, purchase and service events. Separate measurement gaps from genuine customer friction.
THE QUESTIONS WE INVESTIGATE
Start with
the right question.
- Can your events reconstruct a trustworthy funnel?
- Which segments experience different paths or outcomes?
- What could explain the pattern—and how can we test it?
What an engagement can include
- Event taxonomy and tracking audits
- Funnel, cohort, sequence and drop-off analysis
- Data-quality checks and hypothesis development
What you take away
- Measurement gap assessment
- Behavioural insight brief
- Evidence register and test plan
Methods, access, evaluation, deliverables, timing and fees are agreed in a written scope. Findings depend on the data and evidence available. Claims and fraud outcomes require accountable human review.